Founded as recently as 2004, Worx is a Chinese line of power tools, owned by Positec Tool Corporation. The Corporation has a long history of power tool manufacturing and over the years supplied various US clients, most importantly Black & Decker, since 1994. The founder of Positec Tools, Don Gao, eventually went independent, and created Worx exactly for this purpose. The brand was at first limited to China, until Gao met Tom Duncan, the current President CEO of Worx, who established their US branch. The brand had initially trouble reaching shelves of department stores, who were not happy about the new direction of the company. Thus, Worx made a radical decision to sell their devices directly through infomercials. It took Worx 5 years to reach its first department store – Lowe’s, but it has since gained popularity and is sold by most major retailers in the US. Eventually, the brand expanded beyond US and Asia, and nowadays can be purchased globally.
Worx leaf blowers are exclusively hand held and powered by electricity. Pricewise, most of them fall into the lower tier. However, several decent quality, middle tier devices, can be found in their product range as well. This is reflected in the power of Worx devices, which can be described as average to below average in each of their respective categories. The brand points attention to their 56 V turbine technology, claiming that it produces “gas-like power with no harmful emissions”. We recommend you use our compare tool to verify this claim if considering a purchase of Worx leaf blowers. However, Worx’s selection excels in the number of available products, featuring both corded and cordless blowers, with various features, such as exchangeable nozzles, leaf vacuums and mulchers.
Worx product line is not limited to leaf blowers and contains various innovative lawn maintenance products, such as jaw saw, aero cart and a landroid. Close analysis of their product design reveals that the brand can be characterized as focused on versatility, rather than raw power.
Worx’s business strategy has developed over long years of struggle, with much influence coming from the infomercial market. The brand targets exclusively casual users. Their products are suitable for smaller and less occasional workloads – not professional use, or maintenance of large properties. While this may encourage many potential buyers to dismiss their products as simply cheap, the popularity of Worx’s and their fast rise in an already saturated market suggests the young company hit the nail on the head.